Scope:

The Social Media Manager will lead and implement Social Media Marketing efforts for one of our key mobile technology clients . The role  includes content strategy, develop brand awareness, generate inbound traffic and cultivate leads , build social relationships with advocates, KOL and forums  The Social Media manager is a highly motivated individual with experience and a passion for designing and implementing the client s content strategy, creating relevant content, community participation and leadership.

Responsibilities:

• Manage Social Media Marketing campaigns and day-to-day activities including:
• Curate relevant content to reach the company’s ideal customers on different social platfoms
• Create, curate, and manage all published content (images, video and written).
• Monitor, listen and respond to users in a “Social” way while cultivating leads
• Conduct online advocacy and activate the clients Facebook Fan clubs
• Develop and expand community and/or blogger outreach efforts in Tech and Lifestyle forums
• Oversee design (ie: Facebook Timeline cover, profile pic, thumbnails, ads, landing pages, and blog).
• Design, create and manage promotions and Social ad campaigns.
• Compile report for management showing results (ROI).
• Become an advocate for the client in Social Media spaces, engaging in dialogues and answering questions where appropriate.
• Demonstrate ability to map out marketing strategy and then drive that strategy proven by testing and metrics.
• Develop a strategy and implement a proactive process for capturing customer  and advocates online reviews.
• Monitor online ratings and respond accordingly.
• Monitor trends in Social Media tools, applications, channels, design and strategy.
• Identify threats and opportunities in user generated content surrounding the business. Report notable threats to appropriate management.
• Analyze campaigns and translate anecdotal or qualitative data into recommendations and plans for revising the Social Media campaigns.
• Monitor effective benchmarks (best practices) for measuring the impact of Social Media campaigns. Analyze, review, and report on effectiveness of campaigns in an effort to maximize results.

Competencies/Skills:

• Possesses knowledge and experience in the tenets of traditional marketing. Marketing degree is welcomed but not required with relevant work experience between 3 and 5 years
• Demonstrates creativity and documented immersion in Social Media.
• Proficient in content marketing theory and application. Experience sourcing and managing content development and publishing.
• Exhibits the ability to jump from the creative side of marketing to analytical side, able to demonstrate why their ideas are analytically sound.
• Displays in-depth knowledge and understanding of Social Media platforms, their respective participants (Facebook, Zalo, Google+, YouTube, Instagram, Pinterest etc.) and how each platform can be deployed in different scenarios.
• Maintains excellent writing and language skills in Vietnamese
• Enjoys a working knowledge of the blogging ecosystem relevant to the clients field: technology and lifestyle community focused
• Displays ability to effectively communicate information and ideas in written and video format.
• Is a Team player with the confidence to take the lead and guide other employees when necessary. (ie: content development, creation and editing of content, and online reputation management).
• Makes evident good technical understanding and can pick up new tools quickly.
• Maintains a working knowledge of principles of SEO including keyword research. Highly knowledgeable in the principles of “Search and Social”.

Desired Characteristics – Attitude:

• Good listener
• Stress resistent
• Proactive
• Flexible
• Innovative – Disruptive
• Well organised