RESPONSIBILITIES:
1. Ensures Customer Growth Promotes and Protects Brand Identity

• Ensures that brand image and position are properly maintained in people and materials, in accordance with corporate standards.
• Ensures consistent interpretation of brand global objectives and strategies.
• Monitors for appropriate implementation of brand identity tools. Ex: merchandising guidelines, media positioning, catalog advertising, product assortment.
• Consolidate statistical data for evaluation of the Brand’s business
• Develops and periodically re-evaluates campaign.
• Builds business partnerships
• Creates and maintains a network of cooperative relationships with business partners and cross function colleagues.

2. Manages Operational Effectiveness Achieves budgeted sales for brand

• Recommend goals, budgets and plans
• Works with Brand Manager to:
• Consider brand guidelines and offerings to develop marketing strategies to maximize sell-through
• Formulate brand marketing objectives and programs
• Make product selection, assortment, and suggest relevant pricing
• Makes decisions on promotions items (including collaterals) and creative concepts
• Develop marketing and media plans, calendars, printed materials, tools
• Develop Promotional programs (GWP, Sampling & Special Events)
• Develop plans for Merchandizing, working with Brand Coordinator for Visual Merchandising to be in line with Marketing Calendar & well implemented.
• Prepare marketing activities online & offline to be in line with the approved Marketing Calendar.
• Develop PR Plan with ideas, topics for editorial write-ups, press dtiscussions, key monthly highlights. Organizes Press Conference based on Marketing Calendars
• Executes marketing plan
• Ensures strong execution of brand marketing and media plans/calendars and major launches.
• Acts as liaison to advertising agencies for on-going promotional campaigns and supervises the printing of promotion / advertising literature and direct mail.
• Analyzes marketing performance of product line. Develop and recommend marketing activities/programs including sales driven and brand building to meet business goals.
• Works with Sales Manager for new product launch forecasting and promotion plan in line with Brand Strategies and coordinates with Brand Demand Planner (Singapore) and the Regional Marketing to ensure that correct weighted product mix and current sales objectives are reflected in saleable product forecast.
• Follows up with Demand Planner in Singapore to ensure that affiliate receives promotional material (including collateral) art work, and other support within timelines.
• Manages brand advertising and promotional budget. Reviews expenses of promotions / marketing / advertising activities to keep strict control over costs.
• Provides weekly status reports of department projects with sales and training personnel and keep Brand Manager posted.
• Conducts post launch evaluation analysis of major programs.

3. Improves Business Processes

• Identifies Opportunities
• Evaluates competitive challenges for brand and identifies opportunities for growth and profit enhancement.
• Monitors & analyze competitive activity and trends in markets, customers, new products, prices, and channels & market development
• Identifies opportunities and risks, provides feedback and develops recommendations and initiatives

4. Other tasks: as assigned by Brand Manager

REQUIREMENT

• University Degree or equivalent Advanced Diploma in Marketing.
• Over five years of marketing experience, preferably in the luxury/cosmetics-goods industry.
• Experience with all aspects of brand management, e.g.: marketing, sales, training, merchandizing, and public relations.
• Good industry knowledge and network of relationships in the industry – with customers, distributors, retailers, suppliers, advertising agencies, and other business partners.

Contact

Tam, Nguyen (Mr)

• 02839154343 ext 212
• Email: tam.nguyen@firstrecruitment-asia.com

Mai, Nguyen (Ms)

• 02839154343 ext 116
• Email: mai.nguyen@firstrecruitment-asia.com

Job title: Trade Marketing Manager
Salary: $2,000 - $3,000 + good benefit or negotiate
Working location: Ho Chi Minh city
Reporting to: Trade Marketing Director
Your Key Responsibilities

• Analyze market situations, internal sales performance, trade insights, market trends, competitors’ activities and price movements, etc. to identify opportunities and issues, and provide the solution and improvement, also proactively propose and implement trade activities in the market.
• Get closed and coordinate with external partners and internal sales team and marketing via frequent market visits to ensure sales target achievement.
• Coordinate with Marketing in implementing marketing activities in the market. Coordinate with other internal department (Legal, Supply Chain, Logistics, Finance) to ensure the compliance, budget management, and implementation of trade activities.
• Be able to work well with cross functions and build relationship with partners to drive sales.
• Develop the plan, excellence in implementing trade promo scheme and push activities in all channels (Wholesaler events, agent opening, GT, MD store, MT)
• Manage and report trade expenses, ensure cost optimization

Requirements

• Bachelor Degree in Marketing, Business Administration, Economics or related major
• At least 2-3 years experiences at the same position, within FMCG industry is a big plus
• Be able to travel frequently
• Very fast adapting & change management
• Strong at brand management, consumers understanding, creative & strategic knowledge
• Ability to multi-task and be proactive & independent in a fast-paced, dynamic environment
• Good communication skills both written and oral, presentation and negotiation skill
• Young, Dynamic, age from 8x, hard-work

For more the information please contact our consultant:

Mai, Nguyen (Ms.)

• 02839154343 ext 116
• mai.nguyen@firstrecruitment-asia.com

Duc, Nguyen (Mr.)

• 02839154343 ext 119
• duc.nguyen@firstrecruitment-asia.com

Job title: Brand Manager

Reporting to: Marketing Director

Your Key Responsibilities

• Develop strategies/plans and lead implementation of these strategies/plans to grow a brand, directly responsible for the brand’s health (consumer measures) and its in-market performance (volume, share and profitability)
• Drive relevant cross-departmental colleagues towards common goals for the brand in specific projects by leading a team to evaluate and launch new products and marketing initiatives. Tasks include market analysis, consumer research, concept development, advertising development, and launch plan development, execution, and tracking
• Constantly analyze consumer and market trends, and competitive situations to identify emerging segments, unmet consumer needs, and business issues and recommend action plans
• Manage marketing budget
• Manage and develop subordinates (assistant brand managers/brand executives)

Requirements

• University graduate majoring in Marketing, Business Administration
• At least 03 years of experience working in the field of MKT at the same position in FMCG, MNC companies
• Adapting well to work and working environment.
• Complete well the assigned tasks.
• Enthusiastic and enthusiastic at work.
• Honest and responsible
• Young, Dynamic, age from 8x, hard-work

Contact

Tam, Nguyen (Mr.)

• 02839154343 ext 212
• tam.nguyen@firstrecruitment-asia.com

Dieu, Dao (Ms.)

• 02839154343 ext 118
• dieu.dao@firstrecruitment-asia.com