Procurement Manager - Marketing Services
- Consumer / Retail / E-commerce
Role:
Manage the procurement of marketing services and goods of SPVB, ensuring security and flexibility of supply, appropriate quality, and the introduction of innovations, complexity reduction and lowest total acquisition cost.
Accountabilities:
· Deliver significant competitive advantage to SPVB through the generation and management of centralized procurement of marketing services and goods
· Work with Media Mangers and Brand Marketing Managers to set up criteria for vendor selection
· Set up working process with marketing team, agencies and suppliers.
· Get alignment with marketing team on annual project media briefs and plans and ensure communication effectiveness
· Develop and implement the most cost effective purchasing processes to achieve lowest total acquisition cost and balance the requirements of internal customers, procurement and audit services.
· Inform management and strategic procurement on issues relating to economic situations and government rules
· Analyze financial and market data, to build and maintain marketing purchase knowledge to ensure that procurement proactively manages the goods portfolio. Provide interface between marketing team and supplier community for validation of latest technological developments.
· Work with media mangers to advise on appropriate level of media agency resources to deliver the objectives in each area of buying, planning, scheduling and reporting.
· Evaluate supplier performance of campaigns via continuous measurement and tracking.
· Manage marketing budget to ensure optimization and efficiency
· Generate and utilize procurement reports to identify and fix potential cost issues.
· Collaborate with other functions as appropriate to support P2P process
· Work close with marketing managers to get knowledge of events and trends that directly impact and influence consumer behavior and media habits to enhance quality procurement of goods and services
· Continuously build and maintain business relationship with key suppliers
Qualifications
· At least 5 years experiences in procurement knowledge of FMCG
· Knowledge of procurement Management Processes and tools
· Good at negotiation, communication and presentation skill
· Good analytical and strategic thinking
· Ability to lead core initiatives
· Strong working relationship with cross functional teams
· Drive for results
· Strong at communication, influencing and planning
· Fluent in speaking and writing English
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Category Development Manager
- Consumer / Retail / E-commerce
Role
This position is responsible for administering overall trade marketing activities for the categories or brands of which he/she is in charge. His/her main tasks include the management of push activities (planning, executing, Tracking, reviewing) to drive the presence, share and sales volume of SPVB's beverages. He/she is the window person to Channels Managers in TMKT, FMKT, Marketing, Sales team and other relevant functions to manage all trade marketing activities relating to his/her categories or brands.
Key Accountabilities
1. Plan and lead implementation of Marketing Initiatives
- Develop trade marketing activity plans for responsible category / brands leveraging the insights on the channel /customer, the agenda / priorities of the Sales team.
- Coordinate with MKT managers / directors to develop effective trade marketing plans to ensure the product availability and visibility in optimum locations & channels.
- Cascade the plans and ensure proper execution of the marketing initiatives in the fields.
- Track and review the execution of the marketing initiatives for corrective actions if necessary.
- Timely update the activity progress and provide reports with recommendation for future improvement of trade activities.
2. Category Development
- Regularly check the sales volume of the responsible category / brands and ensure to develop their volume as planned.
- Utilize Monthly Retail Audit and Volume Tracking to identify opportunities for growing the responsible categories per location / per channel.
- Work with Sales Directors and Field Marketing in each location for the development of specific category / brands suitable for respective location.
- Work with Channel managers in TMKT and sales team to identify new channels for increasing sales of the responsible category / brands.
3. Competition Tracking
- Regularly work with Sales team to get updates of competitors' products, activities, etc.
- Track all competitors' activities to prepare recommendation how to react and to learn for improving SPVB's initiatives.
4. Others
- Research and develop innovative ways of trade activities, POSM, consumer activation to enhance the responsible category/brands.
- Other ad-hoc projects as requested by National Trade Marketing Director
- Sharing Best Practice Learning to Field Marketing team nationwide.
Qualifications
- University degree is required
- At least 4 years of working experience in either Trade Marketing or Marketing function in FMCG
- Good understanding of GTM structure and dynamics
- Demonstrate a firm grasp of Branding Building Principles
- Good at planning and project management
- Capability to analyze data well (RA, sales volume, etc.)
- Good communication and negotiation skills
- Strong leadership and individual influencing skills
- Good command of English (both verbal and writing)
- Good skill to utilize excel
- Power point presentation
- Dicipline, sense of responsibility, commitment, proactive and result-oriented
HR Business Partner Manager – Sales
- Consumer / Retail / E-commerce
Role:
Being the HR strategic business partner to Sales by ensuring that the HR Plan is directly impact to Sales team’s vision achievement in both business and people results across all the locations covering Vietnam Business.
Accountabilities:
- Work with Sales Management team to develop the HR Plan (HRP) for Sales which is well aligned with Sales strategic plan and long term vision (include: headcount planning, employee productivity performance management, talent development, succession planning, etc.)
- Act as Change Agent in managing organizational change activities e.g. identify risk of changes, develop communication plan, organization restructures etc.
- Partner with Sales team in achieving the business goals by ensuring that people is capable to deliver the business plan.
- Lead the HR Sales team to develop & deliver the s Sales HRP base on the business & people needs of each location.
- Ensure that HR processes, policies, procedures are consistently implemented at all locations. Collaborate with HR Core teams (TA,TD,TR, GA) in leading & driving all HR practices to ensure that they are well support to business and people growth (launching -> implementing-> checking->reviewing->updating)
- Leading respective HR projects
- Acting as the HR advisor for managers & employees in respective scope
- Coordinate & support HR Core team to deliver the HR agendas (relating to Sales) are well executed such as: TA, TD, TR, GA agendas
- Cooperate and work with TD team to design and deliver excellence Fresh Graduate Programs for Sales (such as Management Trainee etc…)
- Responsible in building HR Sales team members are capable to be HR business partner.
- Executing the Control Environment Agenda across all locations.
Qualifications
· At least 7 years of working experiences in general HR at management level
- Excellent working knowledge of employment law with the ability to apply it practically to workplace situation
- Excellent networking & understanding HR best practices (TA, TD, TR)
- Strong in influencing, communication skills and relationship building
- Very good business understanding and strategic thinking
- Strong leadership skill especially in people coaching & consulting
High ethics and Control consciousness.
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Modern Trade Channel Director
- Consumer / Retail / E-commerce
Role:
Build volume, revenue, & profitability of Business in Modern Trade (MT) Channel of national wide by selling in Initiatives establish during the AOP. Develop and execute business programs and ensure all Accounts in assigned Channel comply with Business performance standards and CDA commitments.
Accountabilities :
Grow volume, revenue and share in the Modern Trade channel
· Deal with all MT customers include international and local customers national wide
· Develop, sell, and execute effective CDAs with identified customers
· Develop Join Business Plan (JBP) and keep updated Customer Account Plan (CAP) to the Business standard.
· Co-working with regional/ Sector team design local action plan and implement base on Global agreement with international Customers
· Develop and Organizing In-store activities for these Accounts to enhance brand image and gain share.
· Analyzed total business trends to developed category; keep tracking Shopper trends and Matching with Customer insight in specific Customer in MT channel.
· Monitor & control CDA Budget of MT channel to increase net revenue in each Customer.
· Call on all customer wiring assignments as planned to build good relationship with customers.
· Ensure to achieve 5 points scorecard
Setting objectives and tracking results
· Set clear objectives that are consistent with MU goals with each member of the team
· Ensure clear communication and adherence of pricing and promotion activities
· Review progress vs objectives on a monthly basis
Identify & Win New Business
· Identify and evaluate new business opportunities (new customers) & develop Business products in new accounts in assigned location
Others
· Managing and enhance capability of CD-MT/ Field MT nationwide to make sure they can meet short and long term business plan
· Lead problem solving and address team issue
Qualifications
· Bachelor or Post-graduate degree, major in Economics/ Commerce/ Marketing are preferred
· At least 5 years experiences of senior management level in Sales MT in FMCG
· Strong knowledge of MT Channel, and wide network with customers in MT.
· Wide understanding of Business overview & strategy
· Have experience in develop plan of Revenue management; Category Management and shopper trends keep tracking plan.
· Have experience in analysis channel/ brand/ price/ pack trends in MT channel vs total industry.
· Have experience in analysis long term business plan of each Customer to build long term plan and balance the forces from all Customer.
· Strong communication/ interpersonal/ leadership/ negotiation skills to be able to communicate effectively with Senior Level Management of Business and Customers
· Strategic thinking, strong analytical, problem solving skills
· Fluent in English & Computer skills (MS Office)
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National Trade Marketing Director
- Consumer / Retail / E-commerce
Role
Responsible for planning and leading of execution of Marketing activities nationwide as of Trade Marketing plan or Annual Operating Plan (AOP), providing insights for strategic planning of Trade Marketing, developing channel & category strategy in Vietnam.
Accountabilities
1. Trade Marketing Strategy & Trade Marketing Plan
- Support VP-Trade Development to define the Trade Marketing strategy (channel & category) by analyzing business' sales performance and Trade Marketing activities with data & insights.
- Develop the detail trade activity plan with push initiatives to maximize the product availability, visibility, and sales volume; Customer Club, visicooler installation, trade promotions, merchandising, display programs.
2. Effective execution of the trade activity plan
- Lead Trade Marketing/Field Marketing team to deliver effective execution of the Trade Marketing activities as planned.
- Monitor and update the progress of the Trade Marketing activities with the senior managemnt in sales department for timley corrective actions.
- Leverage various data (Retail Audit, DMS, etc.) to identify issues for coming up with recommendation.
3. Support for Organized Trade (OT) team
- Work with OT team to support them to manage and enhance the trade activities in Modern Trade (MT)/ Key Account (KA) channel.
- Support OT team in winning big MT/KA customers.
4. A&M-Push budget management
- Dvelop the A&M Push budget and manage it to maximize the effectiveness of the investment as planned.
5. Trade Marketing tools management/ innovation
- Manage supply chain of POSM/TOT for flawless & timley execution of the trade activities.
- Work with Marketing Equiment (MEM) team to support them to manage supply chain of Marketing Equipments.
- Bring in innovation to TOT/POSM that ensure suitability as well as great value to customers and business' brand equity.
6. Others
- Develop and sustain learning sharing platform with the branches & marketing department.
- Provide coaching to develop the functional competency of Trade Marketing/ Field Marketing team for effective development of business.
Qualifications
- University graduate
- Management experience of Trade Marketing organization of FMCG company with similar scales
- Data analysis skill (Retail Audit Data)
- Experience in Marketing or experience in working with Markteing.
- Leadership, communication, proactive working style, strategic palnning, logical thinking
- Fluent in English
- Fluent in computer skills: Excel, Power point


