Submitted by contact on Thu, 01/24/2019 - 10:28
Industry:
Salary:
$8,000 - $10,000 + good benefit or negotiate
Job type:
Location:
Reference:
susan.ho@firstrecruitment-asia.com
Expired date:
Thursday, April 25, 2019
Position: Marcom Director
Salary : $8,000 - $10,000 + good benefit or negotiate
Report : Regional Marketing Director
Working : Ho Chi Minh city
Sope of Work:
- The primary role of the Marketing Communication Director to lead the 02 countries Business of Field Marketing with extending the company measured awareness.
- Delivering strategically sound and tactically superior “self-correcting” communications to targeted markets using all available and appropriate media.
- Being supposed to continuously integrate, implement and enrich global marketing processes across all company businesses and local markets.
- Developing, implementing, measuring and improving country campaigns targeted at key decision makers, influencers and partners in order to contribute to the company’s commercial objectives.
- Initiate, define, plan, communicate and follow up company’s business strategy in order to ensure company’s long-term viability, profitability and market share.
- To develop, manage and execute the integrated communication plan based on Global Marketing guidelines incl.
- Figure of Merit (FOM) and country/cluster objectives - ensuring that Global Marketing principles and processes are followed in the country/cluster.
- To work closely with local BU lead, local product marketing, local field marketing team to build up and deploy Integrated Marketing Plan ( one and three year plan).
- In teamwork with Regional Strategic Marketing; Cluster Field Marketing Director; Local BU head to allocate and control marcom budgets by customer segments.
- Develop and implement an integrated local tactical marcom plan based on strategic guidance and local market needs in order to boost sales.
- To integrate, implement, and help to improve Global Marketing processes (: Strategy, Operations, Web Programs, Brand Migration, Communications, Media relations, Press/Industry Analyst relations,
- Direct customer acquisition and retention, Events, Channel marketing) while ensuring seamless alignment with local business priorities.
- To work closely with country FM lead, local PR firm to build up and deploy good PR plan with increase earned media year on year;
- maintain and expand share of voice with 3 times higher than the nearest competitor.
- high ROI due to addressing high potential audience with right message thru efficient distribution channels etc) in order to help others to increase their own ROI.
Requirements:
- University Degree in Business school (or other similar Marketing Education)
- At least 5 year experience in Marketing and/or Communications
- Prefer to work for MNCs or famous local communications group, including agency.
- Public relations and trade marketing experiences are advantages
- Understanding of multi –culture markets with various business models
- Customer insights/Lead management/ KPIs oriented.
- Interested in technical products and solutions.
- Strong interpersonal and social skills resulting in the ability to guide and inspire teams
- Good written and spoken English
- Willing to work in a multifunction team and able to work with other global teams
- Open to change and must embrace the concept of continuous improvement
For more information please contact our consultant:
Ms. Susan
- 02839154343 ext 111
- susan.ho@firstrecruitment-asia.com
Ms. Phuong
- 02839154343 ext 114
- phuong.nguyen@firstrecruitment-asia.com
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